Searching the Zazzle marketplace and SEO

Last week Zazzle posted an anouncement on the Zazzle about changes in searching the Zazzle marketplace for your products. They noticed a lot of designs of Zazzlers did not sell at all, for ages. So they decided that all products that didn’t had a sale or a view for the last six months won’t show up in the marketplace. But only in your store.

The advice was to take a good look at the description and tags you made for the products. And make sure they were SEO friendly. Now, in the beginning of my shop, I didn’t pay attention to tags and that stuff. A bunch of my early designs didn’t sell at all and I thought that most likely SEO wouldn’t make a difference. The designs weren’t simply good enough.

With the Zazzle post I started to wonder. Zazzle did put an emphasis on search friendly tags and descriptions. Zazzle also said the search engine traffic from for instance Google, Bing and Yahoo is very important. I therefor started to look again at my early designs. I did put a lot of effort in them. It’s going to be a pain to create a good set of texts an tags. Probably one design per day, the tags have to be investigated with for instance a Google Adword tool.

So far I did a couple. This is a popart design which didn’t sell at all:

These are two cartoon images I put a lot of effort in. But no sale 🙁

Jolly Kitty Pirate Skull and Bones Speaker
Jolly Kitty Pirate Skull and Bones Speaker by ejkaal
Check out other Jolly roger Bumpster Speakers at zazzle.com

This Humulus lupulus hop in art design did reasonably well. People like more traditional designs.

Also, most of the early designs I didn’t use with templates. So the amount of products is low. For now I only concentrate on early designs which are real illustrations with little tags and poor description. And I’ll see if I can boost the product amount with the Zazzle templates I created for this purpose.

It is going to be an interesting experiment to see if the SEO friendly tags and text will help increase sales.

Golden waves and a Zazzle Teddy Bear

I haven’t added much new designs to my store lately, but I managed to add a kamon with golden waves and a Zazzle Teddy Bear. Most work I did last couple of months went into recycling old designs to new products. This is an easy way to boost the amout of products without spending too much time.

First new design I want to show of is a pattern. It’s a yellow and orange flower on a light brown background. It has a typical Southern France feel to it.

Golden waves kamon

Next in line is a new Japanese Kamon design. It’s stylized wave design and this time I use a different gold texture. Brushed gold in stead of the sparkly deep yellow gold I used in all the previous design. The old “gold” designs always did pretty well and I’m curious how the more modest brushed gold texture is going to do. Personally I thibk it is an improvement.

Zazzle Teddy Bear
It was about time to add a more funny cartoony image. I found some nice images of teddy bears and I created a vector image. I always think my cartoons are done well, but it is a wild guess whether the products will sell. Here is my first Zazzle Teddy Bear:

Pinterest iPhone 6 board

Zazzle has a wide range of cases for phones and tablets, for instance for the iPhone, iPad, Galaxy, Droid, Kindle, etc. Apple recently released their iPhone 6 and iPhone 6+. Which means Zazzle offered a new range of cases begging to be sold. I thought I could make a board on Pinterest and display all the designs I put on the iPhone 6 cases. And also I could show other Zazzlers designs I like and make some affiliate money in the process. It’s an experiment and I hope it’ll work.