At the moment I’m struggling curating my stale products in all of my Zazzle shops. Zazzle itself made changes in its policy regarding stale product. Not anymore six months without views and sales, but a generous fifteen months.
Zazzle had quite some trouble to get the views count fixed, daily counts were useless and counts over longer periods not quite accurate. I depended on views per 180 days and how many pages of products acutal views I would get. This was my measure of success of curating my products. Alas, Zazzle changed the view function completely.
This means there is only one reliable measure for long periods and that is earned royalties. I still intend to double my royalties per six months. The day job is stressing me out and at the moment all I do is curating and culling my products. But, although August should be a slow month I do see a healthy sale. I might get a doubling in August compared to December and Januari. My Zazzle sales are doing remarkedly well and I think all that struggling curating is paying off.
Another factor is that I started selling via Amazon Merch, a possibility I heard on one of the US resellers podcasts. Amazon Merch is a print on demand service which offers two type of shirts in several colors. At first you can upload designs up to 25 shirts. With a healthy stock of designs it take me little effort With millions of paying Prime Amazon customers sales are already good. Although this Amazon service is basic, I have high hopes. I migh double by royalties again at the end of the year. There is no Amazon shop but this link will get you to one of my products.
I also tried to make something of my Cafepress shop. Well, I created a new one. A friend of my who also dabbles with print on demand showed how he organised his products, one shop per one theme. And not like me every theme of design in one big shop. So I created a new shop dedicated to just Haida designs. This is an example of a product.
When creating the Cafepress shop I noticed that it is not mobile friendly and responsive at all. Only the Cafepress marketplace is up to date. I tried to make the crummy seller webshop template responsive, but the underlying is simply too old and outdated. I gave up and leave the shop as is, only suitable for PC and laptops. No wonder Cafepress is doing so poorly as a company. But it’ll be an interesting experiment.