I heard good reviews about Redbubble. So, in januari I pulled the trigger and opened my own Redbubble shop. My attitude is not to be on to many Print-On-Demand platform. It will cause too much maintenance which can’t be justified by the meager sales you get. So why start another shop then?
There is a good reason to look around for successful POD platforms. Last two month sales were really slow, especially Amazon Merch is doing poorly. I noticed that other platform will pick up the slack and prevent my royaties incom from a total collaps.
Adding a new POD platform with a good track record can provide income when other platforms are doing poorly. So I picked Redbubble as my new experiment. Since I have the designs already for ready use, it didn’t take me long to get a shop up and running. Seven designs to start with, and januari showed sales from the get-go. As did februari, mostly stickers but an easy income stream for very little work.
Stickers are popular items that Redbubble sells a lot. I expanded the number of designs from 7 to 37 and made sure that at least the stickers were well designed. That should do the trick, right?
Alas, in march I sold nothing and also in april up-to this day. So, why did I go from a great start to a total collaps of sales? Perhaps poor ranking of my design in the Redbubble search has to do with it. For instance my Haida art design are ranking badly, even though many designs in the search result aren’t Haida art at all!
I think Redbubble is still a good bet, I only need to promote the shop better. First I made a proper banner in order beautify the shop as seen in the image above. On Pinterest I made a board with all the Redbubble stickers, since stickers is a big seller. And I need to complete my Redbubble profile better, linking to my social media accounts might give me more traffic. Posting on social media is a must if I want traffic to my merchandize. Let’s see how my shop will fare.
Your Amazon Merch designs will be deleted and that is a good thing. Last year I started with Amazon Merch, a new print on demand platform. Since Amazon has more than sixty million Amazon Prime account and that makes Amazon Merch a great opportunity. And I wasn’t the only one who thought that way.
Amazon got swamped with Amazon Merch accounts who produced more than a million designs. Amazon got problems fulfilling a flood of orders and the huge amount of designs made searching by Amazon Prime customers a hassle. Amazon needed to react and did so in a brutish manner. But that can be a good thing for serious sellers.
So, I decided to make a Youtube video about this issue. Yes, I make video’s now also.
Owning a small business is all about creating value. You’ll hear entrepreneur’s often put a lot of emphasis on creating value. Without it their business won’t have a reason for existing. But what do they mean with value.
Many of us work for big companies, like I do. Deep inside a large hierarchy it is difficult to see if our work has any impact on the organization. Although these days with new fads like Scrum and Agile there is a lot of talk about adding value, just try to figure out of your new piece of software adds anything to your big corporate.
In a small business creating value is much easier. You create a product or design, market it and see if it sells or not. For instance this Barcelona cement tile design is based on an existing one. I copied it and put it on Zazzle products like iPhone cases. Lo and behold, I sold products and made a profit. Therefor I for a couple of people I created value.
I can put a figure on value. And I can experiment with creating value. I wasn’t pleased with the original design, so I tweaked it. Making sure that it was more like an Islamic geometric pattern. With the following result.
The new version I introduced in my Society6 shop and hopefully it will start to sell.
The point is that in my online business I know that I’m creating value. And that I can improve on creating value, either by new insights in marketing and designs or new skills in making designs. That is a powerful control on your life and income.
Working as an underling in a big corporation you’ll never really know if your work really matters. Or more scary, after you get a pink slip, it really doesn’t matter for the rest of society also. Over the last four I saw many colleagues leaving the company, voluntaryly or involuntaryly, and not being replaced. As if their jobs never added value after all.
So take control of your life by taking control of creating value.
In my previous post I mentioned that I wanted improve on my formline designs, this resuted in a Haida Killer Whale. This time I looked closely at the different formline elements. The example I found on the internet I modified there where necessary. All in all I’m pleased with the result.
I asked the lady of five green lizards if she also used different print on demand services liek Cafepress. She tought the inteface of Cafepress too much hassle, so se doesn’t. Indeed it is a pain and you don’t have the flexibility of Zazzle. But I want to give Cafepress a try because sell cheaper products, maybe I can access a different audience. To date I only made one sale, so not much luck yet.
Zazzle and Cafepress cater mainly for the US market and I don’t want to skip the EU market. My first choice is Spreadshirt, a German company. They usually target per language in the EU, so my Dutch shop only sells in the Netherlands and Belgium. But the also have an EU wide website. I started a shop there and put some designs for sale, but Spreadshirt really uses your designs through their marketplace. So I made sure my Haida Killer Whale is on the market place for all Europeans to find.
What is it with people wanting so eagerly making money online. Ever since the internet took off, so did the number off people wanting to start a business. Thanks to the web it’s never been so “easy”. But are all those budding entrepreneurs real business man and women?
Getting some freedom back
A common reason why people start a business is to get an extra income stream beside their day job. They don’t want to be fully dependent on a employer. Having a day job does give you a false sense of security. It looks ok, a steady contract, but usually when a employee gets sacked he or she has nothing to fall back on. Continue reading Making Money online with a Digital Homestead→