Owning a small business is all about creating value. You’ll hear entrepreneur’s often put a lot of emphasis on creating value. Without it their business won’t have a reason for existing. But what do they mean with value.
Many of us work for big companies, like I do. Deep inside a large hierarchy it is difficult to see if our work has any impact on the organization. Although these days with new fads like Scrum and Agile there is a lot of talk about adding value, just try to figure out of your new piece of software adds anything to your big corporate.
In a small business creating value is much easier. You create a product or design, market it and see if it sells or not. For instance this Barcelona cement tile design is based on an existing one. I copied it and put it on Zazzle products like iPhone cases. Lo and behold, I sold products and made a profit. Therefor for a couple of people I created value.
I can put a figure on value. And I can experiment with creating value. I wasn’t pleased with the original design, so I tweaked it. Making sure that it was more like an Islamic geometric pattern. With the following result.
The new version I introduced in my Society6 shop and hopefully it will start to sell.
Do you recognize those red and yellow colors? Yep, you can find them on non other then the Barcelona Football jersey!
The point is that in my online business I know that I’m creating value. And that I can improve on creating value, either by new insights in marketing and designs or new skills in making designs. That is a powerful control on your life and income.
Working as an underling in a big corporation you’ll never really know if your work really matters. Or more scary, after you get a pink slip, it really doesn’t matter for the rest of society also. Over the last four years I saw many colleagues leaving the company, voluntarily or involuntarily, and not being replaced. As if their jobs never added value after all.
So take control of your life by taking control of creating value.